Passers-by per side
A counting line across each open aisle counts everyone walking past, in both directions, so you also see where the main flow comes from.
Counting visitors and passers-by at a trade show booth
Trade show booth visitor counting with one Axis camera on the back wall: how many people walked past the stand, how many stepped onto it, how long they stayed — and the conversion rate between the two, for every hour and every day of the fair.
- Passers-by on up to three open sides
- Visitors, dwell time and conversations on the stand
- Conversion rate per hour, day and fair
Fair day 2 · today
Passers-bythree open sides5,520
Visitors on the standconversion rate 7.6 %420
Conversationsvisits of 2 min or more96
On the stand now6Avg dwell time4 minBest sidefront
Example figures
The add-on
What Vicodis Booth does
Booth is an add-on to the Vicodis Visitor Counter base licence. The camera watches the stand and the aisles around it at the same time — counting passers-by at a trade show and visitors on the stand, without tracking anyone.
Visitors on the stand
An area over the visitor floor gives the number of people on the stand right now, the visitors per hour, the average dwell time and the longer conversations.
Conversion rate
Visitors divided by passers-by, per hour, per day and for the whole fair — and per side, where an extra line on the stand edge counts who steps in.
Stand types
Row, corner and head stands
The camera hangs on the back wall, so the back is always closed and nothing is counted behind it. The other three sides can be open: a row stand has one open side, a corner stand two, a head stand three. Each open side gets its own passer-by line across the aisle, and optionally a threshold line on the stand edge that counts who steps in from that side.
An island stand, open on all four sides, has no back wall for the camera and is not covered. Very large stands or two aisles far apart would need a second camera; Vicodis Booth works with one camera per stand.
passer-by line, both directionsthreshold line, optional
The method
The booth conversion rate, calculated without tracking
The booth conversion rate is the number of visitors on the stand divided by the number of passers-by in the aisles. Nobody is followed from the aisle onto the stand; the camera only reports how many people crossed each line and how many are inside the stand area. The rate is shown per hour, per day and for the whole fair, and only once at least 20 people have passed — below that, a percentage would say nothing.
The figure is an approximation and errs on the cautious side: someone who walks around a corner of the stand passes two lines and counts twice as a passer-by. The report therefore also shows the upper end of the range, and with threshold lines on the stand edge you get a rate for each side and see which aisle brings the visitors.
Visitors on the stand420
Passers-by, all sides÷ 5,520
Conversion rate7.6 %
Upper end of range12.4 %
Stand staff
Keeping your own team out of the figures
Stand staff are the largest source of error on a stand, because the camera cannot tell a colleague from a visitor and is not meant to. Two settings keep them out of the count. The stand area covers only the visitor floor: counter, storage room and booth office stay outside it. And a staff baseline tells Vicodis how many people are normally on the stand anyway; only people beyond that number count as visitors.
This works well for a stable team, but it is an assumption, and the report says so. If staff go on a break, the baseline swallows real visitors for that time; if colleagues keep walking across the visitor floor, they can appear as short visits.
- Counter and storage outside the stand area
- Staff baseline, for example two people
- Assumptions printed in the report header
During and after the fair
Dashboard and fair report
Everything runs on the camera. During the fair you see the figures live in the browser; afterwards the fair report goes to marketing.
Today at a glance
Passers-by, visitors, conversations and the rates in between, plus who is on the stand now.
Course of the day
Passers-by per side and visitors per hour, to see when the aisles were full and the stand was not.
Fair days compared
Day 1 to day n side by side, with the best day highlighted.
Fair report as CSV
Per day and per hour, with the assumptions in the header, also by email through your own mail server.
For the fair
Rent a visitor counter for a trade show
Most exhibitors are on a stand a few times a year, so you can rent a visitor counter for a trade show instead of buying it. The rental set comes complete: an Axis camera, the Vicodis licence with the Booth add-on, and a cabinet with router and mobile data, configured before delivery. It is charged like every rental set, with the regular rate and the one-off setup fee; the figures are on the page about renting a mobile counting system.
The hall network is not needed. Where there is no mobile reception, the camera still counts and stores everything, and a laptop connected directly to the camera shows the dashboard. Before the set goes back, you export the fair report; then the counting data on the camera is deleted for the next customer.
Rental set for the fair
Camera and licence with Boothincluded
Router and mobile dataincluded
Hall networknot needed
Buying insteadBooth add-on
Mounting notes
Positionback wall or truss
Height3 m or more
Lenswide angle
In viewstand and all open aisles
At setupcheck the camera clock
On site
Where the camera goes
The camera hangs on the back wall or a truss, at least 3 metres high, with a wide-angle view. It has to see the stand, the far side of the front aisle and both side aisles. Each passer-by line starts at the stand edge and runs across the aisle, never into the stand. In the side aisles it lies at half the stand depth or further forward, and there is only ever one line per aisle, otherwise everyone counts twice.
In a packed aisle the camera tends to miss some passers-by, which makes the rate look slightly higher. Check the camera clock when you set up, so that the hourly figures match the opening hours. We look at the stand plan with you before the fair; the general rules are in installing and aiming the camera.
Data protection
What Vicodis Booth does not do
Exhibitors sometimes ask for more than counts. Vicodis Booth deliberately stays with numbers: no tracking, no recognition of returning visitors, no age or gender estimates and no heat map of the stand. It does not match visitors with badge scans either; if you want to set the counts beside your lead figures, you combine them yourself from the CSV or through the interfaces. Because no image is stored and nobody is identified, visitors do not have to agree to anything. The principle is explained under counting and the GDPR.
- No images, no faces, no tracking
- No age or gender estimates
- No badge or lead matching
- Counts only, kept on the camera
Licensing
Add-on licence
Booth is an add-on to the base system, paid once and bound to the camera above the stand. All figures are on prices for Vicodis; for a single fair, the rental set is usually the better choice.
Base licence on the camera
Every camera runs the Vicodis Visitor Counter base licence.
Booth on top
The Booth add-on unlocks passer-by lines, conversion rates, fair days compared and the fair report.
Use it at every fair
Bought once, the licence stays on the camera for every fair that follows.
FAQ
Questions about Vicodis Booth
01
How is the conversion rate of a stand calculated?
Visitors on the stand divided by passers-by in the open aisles, per hour, per day and for the whole fair. It is shown once at least 20 people have passed. People walking round a corner count on two sides, so the rate errs low; the report also shows the upper end of the range.
02
How are our own stand staff kept out of the count?
Through the layout and one setting. The stand area covers only the visitor floor, so counter, storage and booth office are outside it. A staff baseline then tells Vicodis how many team members are normally on the stand; only people beyond that number count as visitors. The report states this assumption in its header.
03
Does the camera need the hall network?
No. Vicodis counts and stores everything on the camera, without any connection. The rental set brings a router with mobile data for remote access. Where there is no reception, a laptop connected directly to the camera shows the dashboard, and you export the fair report from there before the stand is dismantled.
04
Can we rent the system for a single fair?
Yes. The rental set contains the camera, the licence with the Booth add-on and a cabinet with router and mobile data, configured before delivery. It is charged with the regular rental rate plus the one-off setup fee. If you exhibit often, buying the Booth add-on for your own camera pays off sooner.
How many visitors does your entrance really have?
Tell us your camera model or your project — we check compatibility and come back with a concrete proposal.