An analytics platform is a strong fit for
- Retail chains that want one analytics portal for all stores
- Teams that need retail analytics beyond counting
- Organisations ready to host or rent a central platform
Vicodis compared to retail analytics platforms
A full footfall analytics platform against plain counting that stays on the camera. Retail analytics versus plain counting — which one fits depends on what you need the data for, and when Vicodis makes sense as a retail analytics platform alternative.
In one paragraph
The short answer
Retail analytics platforms combine dedicated counters with a central analytics manager, hosted in the vendor’s cloud or on servers that are set up for you. Vicodis counts on Axis cameras and keeps dashboard and reports on the camera itself, without any server. If you want a central analytics platform for a store network, such a platform is designed for that. If you want counting, occupancy and queues with nothing to host, Vicodis is.
Architecture
Architecture compared
| Vicodis | Typical retail analytics platform | |
|---|---|---|
| Hardware | Axis camera with a deep-learning unit | Dedicated counters of the platform |
| Counting | On the camera | On the counter |
| Dashboard and reports | On the camera | Central web portal |
| Hosting | None needed | Vendor’s cloud, or own servers set up for the platform |
| Scope | Counting, occupancy, queues, reports | Analytics platform with device management and rules |
For sites that may not connect to the internet at all, see people counting without cloud, server or internet.
Fit
Where each approach fits
Vicodis is a strong fit for
- Single sites and small networks without a server
- Public bodies, museums and venues that need plain figures
- Axis cameras that are already at the entrance
Honestly
What Vicodis does not offer
If you need shopper analytics across a store network, a central analytics platform is the right choice.
- No retail analytics suite. Vicodis counts; it does not profile shoppers.
- No central portal across many stores out of the box.
- No own counter hardware. Vicodis needs a suitable Axis camera.
Your decision
How to test both
Start with the question what the figures are for. If it is visitor numbers, occupancy and reports, run Vicodis for 30 days on your own Axis camera — see the Vicodis Visitor Counter — and compare it at the same door with a manual tally. If you need more, test the platform that offers it.
This page describes the typical design of retail analytics platforms as a product category. Individual products differ; check the details with the supplier you are considering.
How many visitors does your entrance really have?
Tell us your camera model or your project — we check compatibility and come back with a concrete proposal.